Moving Beyond MSP: Reflections on Partner Growth and Real Profitability
I recently had the privilege of speaking with a fantastic group of partners about the ongoing…
The Strategic Partner Shift: Reimagining Possibilities in the AI era
Channel partners are entering a defining era. As AI, cloud, and cybersecurity reshape business…
Key Changes to Microsoft Incentives in FY26: What it means for Partners
As we step into FY26, Microsoft has announced a series of new and updated partner incentives and…
Transforming Meeting Spaces in 2025
AI: Two letters revolutionising our lives, careers, and the world. It’s key to growth,…
Microsoft Security Pathways: A Partner's Guide to Higher-Value Upsells
For Microsoft Partners providing managed services, we're witnessing a perfect convergence of market…
Seizing the Windows 10 Refresh Opportunity: A four-step guide
2025 is here and it’s time to make the ‘Big Switch’ to Windows 11 Pro. Over the past few months,…